Activision has finally realized that releasing Modern Warfare and Black Ops on an annual conveyor belt might not be the visionary business strategy they once thought. After the newest game failed to meet expectations—shocking, truly—someone upstairs apparently had the groundbreaking idea that maybe, just maybe, people are tired of paying full price for recycled plotlines and a reskinned M4.
So now COD will no longer ping-pong endlessly between the same two tired subtitles. In a wild twist nobody could have predicted, forcing developers to crank out the same franchise on a 12-month deadline for two decades straight has led to diminishing returns.
The new plan? Stop milking the same two cows and try pretending the franchise has more than two ideas in it. Revolutionary stuff.
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