Epic’s boss has now announced, with the confidence of a man who hasn’t had to browse Steam discovery queues in years, that AI will soon be in every single aspect of game development. Not just art, not just code — no, we’re talking every pixel, polygon, and unpaid intern’s job description. And because this future is apparently carved into stone by the cosmic gods of tech inevitability, he says the idea of Steam asking developers to disclose whether they used AI is basically pointless. Why bother labeling something when the answer is already “yes,” “obviously yes,” or “we’ve been using it for months, please don’t ask”?
According to this grand vision, AI will be as common as coffee breaks, engines, or studio layoffs — just another thing everyone quietly relies on while pretending they don’t. So transparency becomes this cute optional feature, like motion blur settings or a roadmap that never materializes. Steam’s attempt to provide clarity for customers, protect creators, and maybe avoid the occasional lawsuit over AI training data? Pfft. Apparently that’s just old-fashioned hand-wringing from people who still believe artists should know where their work ends up.
In the Epic worldview, the future is simple: you’ll be buying games that were concepted by AI, textured by AI, animated by AI, and QA-tested by an AI that only crashes on Thursdays. Meanwhile, studios will smile and insist the whole thing was lovingly handcrafted by humans who definitely weren’t replaced by a GPU cluster in a basement. So why even ask for disclosure? It’s like asking a developer whether they used a keyboard. Everyone’s using AI, everyone will be using AI, and any attempt to label it is just another silly obstacle to the glorious frictionless future where no one knows who made your game, how it was made, or what intellectual property was fed into the digital meat grinder to produce it.
In short: AI is the new normal, resistance is irrelevant, and players should politely stop asking awkward questions about who actually created the content they’re paying for. Just sit down, click “Buy,” and enjoy your procedurally-assembled entertainment product.
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